Digital marketing is developing more quickly than ever in the AI-driven world of today. AI tools like ChatGPT and ShellGPT are becoming indispensable for performance marketers, helping them with anything from writing effective ad copy to automating backend processes. Although these technologies increase efficiency and return on investment, some, like FraudGPT and WormGPT, are being used maliciously and represent serious risks to campaigns and brand security.
Let's examine what these AI models do, how they benefit, and what marketers should be aware of.
OpenAI created ChatGPT, an advanced AI language model that can comprehend and produce writing that sounds human. It's a revolutionary tool for marketers that speeds up campaign operations, improves consumer interaction, and simplifies content development. ChatGPT helps you operate more efficiently, creatively, and ethically while producing results that are safe for your brand, whether you're writing ad text, creating chatbot scripts, or optimizing SEO content.
ChatGPT features built-in safety filters to prevent abuse, allowing you to concentrate on performance and creativity without going against moral principles.
Natural language is translated into shell commands by ShellGPT, an AI-powered command-line assistant. It enables developers and tech-savvy marketers to manage server-side operations, automate backend tasks, and simplify deployments without requiring them to commit complicated code to memory.
ShellGPT, for instance, makes it easier and faster to deliver website upgrades for a high-traffic campaign, manage logs, and erase cache without requiring you to commit instructions to memory.
WormGPT is an unethical AI model designed for cybercriminal activities. Unlike ChatGPT or ShellGPT, WormGPT has no content moderation, making it a preferred tool for generating phishing emails, malicious scripts, and social engineering attacks. It’s often sold on dark web forums as an “uncensored” alternative to ChatGPT.
Another dark-web AI technology designed especially for fraudulent activities is called FraudGPT. It is promoted to con artists who want to fabricate identities, replicate company profiles, or use non-human visitors to falsify ad stats.
Use AI to develop, but stay alert. When used properly, artificial intelligence (AI) can be a very useful tool in your marketing toolbox. Use ChatGPT and ShellGPT to improve your performance, workflow, and content. Steer clear of or report tools like WormGPT and FraudGPT that are intended to exploit, defraud, or deceive.
